me
nu
Email marketing wasn’t on my radar until an out-of-the-blue sophomore-year internship changed everything. I got the call while I was sitting in the library and had a split second to decide: Do I drop my Design Studies minor to take this 15-hour/week internship? As you can probably guess, I said peace out to my minor and plunged into the world of email marketing for small businesses.
A year before this, I was actually writing a monthly newsletter for my university’s Business Sustainability Collaborative inside a now-defunct platform called Bronto (RIP).
At that point, I was still questioning, “Does email marketing even work? Is it still worth it?“
Fast forward to my junior year: I landed a role at iContact, a leading email marketing software company, where I got a crash course in everything from writing to list segmentation to deliverability. Turns out…it came naturally to me.
That was when I truly discovered the power of sending one message to hundreds, even thousands of people at once.
From there, I went on to work at a digital marketing agency where I managed blogging, social media, email marketing, and client accounts. Nearly a decade later, I’ve consulted and worked with dozens of creatives and service providers to build email strategies that connect, convert, and grow their businesses.
These days, I’m offering full-service email marketing exclusively inside Flodesk (my fav platform offering email marketing for small businesses). Check out how I’ve structured this service offering and how we can work together!
Read More: The Secret Sauce That Makes Flodesk The Best Email Marketing Platform for Small Businesses
Sofia is an NC native turned Atlanta-based creative living with her husband, Parker, and their mini labradoodle, Bernadette. She’s an SEO copywriter and digital strategist for luxury, woman-owned brands, specializing in blog, Pinterest, and email marketing that connects. With a background in marketing (and bridal beauty), she blends strategy with storytelling. A Christ follower and forever adventurer, Sofia is passionate about intentional living, clean beauty, and chasing meaning over metrics—whether she’s road-tripping to a national park or crafting content that makes life a little more beautiful (and your biz a lot more visible).
