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The Secret Sauce That Makes Flodesk The Best Email Marketing Platform for Small Businesses
I’ve been riding the Flodesk train since 2022, and I’ve never looked back (nope, not even once). Originally coming from Mailchimp, I was simply looking for something ~prettier~ that also allowed me to reach my audience in an authentic, on-brand way. In essence, my emails needed to elevate. As soon as I made the switch to Flodesk, that’s exactly what happened.
I went from simply converting my own email marketing over to Flodesk to the full extreme. I now have an agency-of-one helping passionate women solopreneurs make sales through Flodesk. That’s right—I don’t offer email marketing management on any other platforms. In a minute, I’ll unpack the secret sauce behind Flodesk’s magic.
Disclosure: I’m a proud Flodesk Partner, which means if you decide to sign up using my partner code, you’ll get 25% off your first year, and I’ll earn a small commission. I only ever share platforms I genuinely love and use.
Why Switch to Flodesk?
There are a million and one reasons why small business owners switch to Flodesk every day. Speaking from personal experience, the word that comes to mind when I think of Flodesk is intuitive. I needed a platform that I could jump into headfirst, throw together an email that looks like it took hours to build, and send it within minutes.
In my business, time is always of the essence—and if you’re a busy solopreneur, I’m sure you can relate. The thing Flodesk gives me more of is time, and that’s something I can’t put a price on. Not only that, but every single tool they offer is thoughtfully designed with users in mind.
It’s not bloated. It’s not overly technical. And it’s definitely not designed for big, corporate marketing teams with people who have time to take certifications and build 37-step funnels. This is an email marketing platform for small businesses and creatives—simple, powerful, and genuinely beautiful.
Also? Flodesk is female-founded and women-led. The taste level is immaculate, and the UX makes me feel like I have my life together, even when I most definitely do not.
Features of My Favorite Email Marketing Platform for Small Businesses
I’ve helped dozens of small business owners through my Full Service Flodesk Management services over the years. Every single one of my clients uses Flodesk in unique and different ways—which is one of the greatest features of the platform. It doesn’t force you into one strategy. It supports however you want to show up and sell.
Here are a few real-life examples of how my clients are using Flodesk right now:
- A branding and lifestyle photographer sends monthly or weekly newsletters to promote mini sessions, new services, availability, and more
- A bar and live music venue builds workflows to sell show tickets, share community events, and promote live music festivals
- A Pinterest and blog manager builds checkouts and workflows to sell a paid monthly email subscription service to her waitlist
- A real estate agent collects information through a Flodesk sign-up form to send new buyer and seller guide lead magnets
From building a checkout page to designing a custom link-in-bio sign-up form, Flodesk allows you to cohesively build every piece of your client-facing landing pages, intake forms, and newsletters—so you have a beautifully consistent presence across the board.
This customization is one of the things my clients value most. It’s not just “set it and forget it.” It’s “set it and make it feel exactly like your brand.”
What’s New with Flodesk?
I started using Flodesk before they had link click triggers or Canva integrations—so to say I’ve watched the platform evolve is an understatement. But honestly? They haven’t just added bells and whistles for the sake of it. They’ve thoughtfully built out features that make your entire client journey smoother.
Here are a few standout updates that I now use regularly:
Checkout Pages That Look Professionally Designed
Flodesk Checkout gives you the ability to sell digital products, services, or even newsletter subscriptions without a website. You can set up payment, subscription models, email delivery, and upsells in minutes, and the pages look like you paid a web designer. I’ve used this for clients launching paid newsletters and for my own digital products—it’s seamless.
New Integrations for 2025
Flodesk now connects with tools like Canva, ThriveCart, and ManyChat, which is huge if you’re building a funnel that goes beyond just email.
Email Polls, Countdown Timers, and AI Subject Lines
Yes, it’s giving ✨marketing maturity✨. These are the types of tools that help creators step into serious strategy—without losing that scrappy, DIY vibe we all start with. The built-in subject line recommendations? Weirdly accurate and super helpful when I’ve stared at my screen for an hour writing “November Newsletter” for the fifth time. lol.
No Hidden Fees, Ever
This is a big one. Flodesk doesn’t gatekeep its features. Even on their $19/month Lite plan, you get unlimited emails and forms. No stress about going over send limits or paying more because your list is growing.
This is huge when you’re shopping for an email marketing platform for small businesses that actually cares about your business. Profound, I know.
Let’s Talk About Flodesk’s New Pricing
Okay, let’s talk numbers real quick. Flodesk recently rolled out new pricing, and it’s a lot more flexible than most platforms—especially when you look at feature access.
| Plan | Best For | Monthly | Highlights |
|---|---|---|---|
| Lite | Beginners | $19 | Unlimited emails + forms, 1 workflow, 1 checkout |
| Pro | Growing brands | $25 | Unlimited everything + analytics |
| Everything | All-in creators | $49 | Unlimited emails, forms, workflows, checkouts |
Flodesk offers affordable, transparent pricing that scales with your active subscriber count.
See exactly how pricing scales with your audience, and get a heads up when you’re approaching your subscriber limit so you have time to plan ahead. No hidden fees or surprises here.
Unlike other platforms that charge based on how successful your emails are (yes, really), Flodesk’s pricing stays simple. And with my code, you get 25% off your first year—which makes it even more budget-friendly.
If you’re a visual person like me, take a look at the pretty version of their email marketing pricing plans:
Final Thoughts (And Your Discount Code)
If you’re looking for a simple email marketing platform for small businesses that doesn’t feel like it was built in 2004, Flodesk is it. Whether you’re a wedding photographer, blogger, online educator, or brick-and-mortar business, this platform can support you in growing your audience without adding chaos to your workflow.
And if you’re feeling overwhelmed by all the email marketing advice out there? Start here. Start simple. Start with Flodesk.
✨ Use my code BYSOFIABROWN to get 25% off your first year and see why creatives (like me and my clients) swear by it.
Want me to help you set up your Flodesk account? DM me or submit an inquiry on my contact page. You don’t have to DIY alone!
Sofia is an NC native turned Atlanta-based creative living with her husband, Parker, and their mini labradoodle, Bernadette. She’s an SEO copywriter and digital strategist for luxury, woman-owned brands, specializing in blog, Pinterest, and email marketing that connects. With a background in marketing (and bridal beauty), she blends strategy with storytelling. A Christ follower and forever adventurer, Sofia is passionate about intentional living, clean beauty, and chasing meaning over metrics—whether she’s road-tripping to a national park or crafting content that makes life a little more beautiful (and your biz a lot more visible).
