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Email marketing giving you essay writing PTSD? I promise you’re not being graded. But if the blank screen is starting to burn your corneas… let me handle it. If you want to show up in inboxes with personality, clarity, and zero stress, this post breaks down exactly how my full-service email marketing process works — including all the tech you don’t want to touch and the strategy you never had time to learn.
This is full-service email marketing for creatives and service providers who are ready to connect authentically and convert consistently.
Step 1: Onboarding + Strategy Foundations
Just like my done-for-you blog management, we kick things off inside your custom Notion portal with:
- A brand voice + email onboarding questionnaire
- A quick walkthrough of the Flodesk platform (if it’s new to you)
This is how I get to know your tone, your goals, and what makes your audience tick. My goal is to write emails that sound like you, not like corporate filler text!
Step 2: Platform Setup + List Cleanup
Before we dive into the initial setup, there’s one key requirement: you must own your domain name. That means no @gmail.com or @yahoo.com email addresses (I know, I know 🙃). BUT, owning your domain allows us to properly authenticate your emails with DKIM and SPF records, which is super important for building trust with email providers and keeps your messages out of the spam folder. (Also, if you’re using Flodesk, you’ll need a custom domain for best deliverability.)
Whether you’re switching platforms or starting fresh, I handle all the behind-the-scenes setup so you don’t have to:
- Migrate your list and segment your subscribers
- Authenticate your domain and update your DKIM/SPF records
- Clean up your list and boost your deliverability
Translation? Your emails land in inboxes instead of spam folders.
🚨 I’m an official Flodesk Partner, which means you can get 50% off your first year of Flodesk using this link! The best part of using Flodesk? Unlike most email providers, they charge a flat rate fee. No matter how big your list grows, your rate won’t increase!
Step 3: Welcome Sequence + Lead Capture Setup
Before we start sending regular emails, we set up your first impression the right way:
- A three-part welcome sequence for new subscribers
- A double opt-in email that’s customized to your brand
- A website sign-up form (and yes, I’ll install it for you if needed)
These foundational pieces do the heavy lifting of nurturing new leads, so you don’t have to.
Step 4: Monthly Content Calendar + Personalization
Inside your Notion portal, you’ll receive:
- A monthly content calendar with topics, email types, and publish dates
- Recommendations based on launches, services, and seasonal offers
If we’re sending personal newsletter-style emails, I’ll send you a quick questionnaire each month to keep the copy current, authentic, and conversational. This is especially helpful if you’re looking for email marketing for service providers that doesn’t sound like everyone else.
Step 5: Writing, Design, and Feedback
This is where the magic happens — minus the pressure. Here’s what you get:
- 2 or 4 storytelling-focused emails per month
- 3 subject lines to choose from for each one
- 3–4 days to provide feedback on the email copy
- A Flodesk mockup sent your way for final design approval
Once you sign off, I schedule and send the email inside Flodesk. Done and done. (Flodesk emails that your subscribers actually want to open and read? Yes please.)
Step 6: Ongoing List + Analytics Management
This service isn’t a one-and-done situation. I actively:
- Monitor open rates, click rates, unsubscribes, and trends
- Clean your list regularly to keep your sender rep in tip-top shape
- Optimize subject lines and formats based on actual data
Whether you’re trying to find a full-service email marketing service provider or build a long-term marketing strategy for your photography business, this kind of data-backed storytelling is what drives results.
Optional Add-On: Email Lead Magnet Creation
Need a scroll-stopping freebie to grow your list? I’ve got you. I’ll design a custom lead magnet that not only reflects your brand but actually converts.
Note: I highly recommend pairing this with Pinterest Management under my Double Down package to drive a high volume of traffic to subscribe and sign-up. Pinterest + Email clients that utilize this service definitely see the highest number of new subscribers added to their lists!
Choose Your Full-Service Email Marketing Plan
- 2 Emails/Month: A steady, low-lift way to stay connected and build relationships
- 4 Emails/Month: More frequency, more opportunities to sell, nurture, and convert
Explore my email marketing services
Pass Me the Keyboard!
You don’t need to take another email list building course. Trust. You need someone who knows how to turn your voice into emails that actually get opened, loved, and clicked. If you’re using Flodesk and need someone to handle your Flodesk custom domain, your Flodesk email templates, and the storytelling in between — you’re in the right place.
And if you’re just dipping your toe into email marketing? You can subscribe to my list to get access to beautifully designed, free email templates!
Ready to stop ghosting your list and start showing up with confidence?
Book a discovery call to get started.
