Supporting fellow women in business is one of my personal callings. I’m constantly inspired by women who juggle their personal life, family, professional career, and side gig all at the same time! Today I’m sharing 11 of my favorite women-owned businesses to visit at the Farmers Market in downtown Pensacola. Read more to learn how you can support these local boss babe vendors at Palafox Market every Saturday between 9am-2pm!

Farm Vendors at Palafox Market

1. Jade Tree Succulents

Jade Tree Succulents in Pensacola offers unique, handcrafted succulent arrangements in a variety of styles and sizes. You can choose from cute potted succulents, cactus terrariums, and even disco ball planters! Additionally, Jade Tree Succulents’ owner, Catherine, teaches a class on how to make your own succulent arrangements and shares knowledge on how to care for your plants. You can also check out her shop on Etsy.

Jade Tree Succulents Facebook: @jadetreesucculents
Jade Tree Succulents Instagram: @jadetreesucculents
Pensacola Farmers market booth set up with potted plants and succulents | Jade Tree Succulents  vendor at Palafox Market
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Photo: Jade Tree Succulents Booth setup at Palafox Market

2. Blossom Lane Farm

Not only is this booth women-owned and operated, but it’s also family- and veteran-owned! Jonalyn offers seasonal floral bouquets and greenery farmed from her land in Baker, FL. Stop by the Blossom Lane Farm booth for a grab-and-go bouquet, bulb or succulent garden, dried flower craft, or fresh cut flowers by the stem. Beyond her custom creations sold at markets, Jonalyn offers wholesale and retail flowers, a you-pick flower maze, and private event and wedding floral services!

Sign that reads Grab and Go Bouquets on colorful floral bouquets in mason jars | Blossom Lane Farm booth setup at Palafox Market
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Grab and Go Bouquets at Blossom Lane Farm booth at Palafox Market | Photo courtesy of Palafox Market
Blossom Lane Farm Facebook: @blossomlanefarm
Blossom Lane Farm Instagram: @blossomlanefarm

Food Vendors at Palafox Market

3. Annie’s Naked Cookies

Once you check out Annie’s Naked Cookies, I think you’ll agree with me: Annie sells the prettiest, Pinterest-worthy cookies—these miniature works of art are almost too pretty to eat! You can find her beautiful cookie creations, as well as various other gluten-free and vegan baked goods, every Saturday. 

Annie’s Naked Cookies Facebook: @anniescookies
Annie’s Naked Cookies Instagram: @anniesnakedcookies
Decorated sugar cookies featuring the Pensacola Beach sign and beach ball water tower | Annie's Naked Cookies at Palafox Market
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Photo: Pensacola Beach Themed Decorated Cookies by Annie’s Naked Cookies

4. The Hummus Lady

Obviously, I had to include Kelly Joy Peraino, AKA the Hummus Lady, in my women-owned vendor list! She makes all of her gourmet hummus by hand using organic and local ingredients. Some of her flavor options include Chipotle & Cilantro, Roasted Grape & Jalapeno, Citrus & Date, and Traditional Lemon Hummus. Make sure to stop by her Palafox Market booth to sample any of her delicious recipes—they all get rave reviews from her customers! My personal favorites are the Roasted Grape & Jalapeno and the mixed herb flavor.

Container of black garlic hummus topped with roasted black garlic and pine nuts | Made by the Hummus Lady Pensacola
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Black Garlic Hummus by The Hummus Lady
Container of deli dill pickle hummus topped with multi colored sesame seeds and fresh dill herb | Made by The Hummus Lady Pensacola
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Deli Dill Pickle Hummus by The Hummus Lady
The Hummus Lady Facebook: @pensacolahummuslady
The Hummus Lady Instagram: @thehummuslady

5. Filipino Food Express

Next on the list is Filipino Food Express. They may be one of many food vendors at the Palafox Market, but what sets May Lim’s booth apart is her specialty cuisine and the variety of menu items available. You’ll probably smell her booth before you see it, or else catch someone walking by with a plate full of delicious looking food. Some menu items to look out for include: lumpiang Shanghai (Filipino-style spring roll), vegetables stir fry, chicken adobo, fried and boiled peanuts, and Filipino-style shish-kabob, just to name a few. This is one women-operated food vendor at Palafox Market you don’t want to miss!

Filipino style shish kabob on white dish | Filipino Food Express Pensacola booth at Palafox Market
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Photo: Filipino Style shish kabob skewers by Filipino Food Express

6. Whim Cotton Candy

Whim Cotton Candy has arguably the cutest booth at Palafox Market. I just had to include Michaela’s hand-spun creations! I’m not usually a cotton candy person, but every time I pass Whim Cotton Candy, I am tempted to stop and try every single sweet flavor and topping. You can expect to wait in a line for these melt-in-your-mouth pops. In 2022, Whim celebrated 1 year in business, launched their flavor of the month, and expanded their menu to include 50 new cotton candy flavors! Look out for the iconic blue and white striped umbrella cart, and you know you’re on your way to sweet heavenly goodness. 

Cotton candy umbrella cart set up next to pastel balloon arch with chalkboard menu in front | Whim Cotton Candy cart at Shop Hop on Palafox Street
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Whim Cotton Candy at Shop Hop on Palafox Street
Cotton candy umbrella cart set up next to pastel balloon arch with chalkboard menu in front | Whim Cotton Candy cart at Shop Hop on Palafox Street
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Whim Cotton Candy Balloon Arch
Whim Cotton Candy Facebook: @whimcottoncandy
Whim Cotton Candy Instagram: @whimcottoncandy

7. Beth’s Bakery Buns

Beth serves up artisan bread, cinnamon rolls, scones, muffins, cookies, cakes, and more from her booth at Palafox Market. Beth’s award winning Mardi Gras King Cake is also a huge crowd pleaser. For the past two years it has been voted a locaal favorite at Bluetique’s King Cake tasting event! Check out Beth’s Bakery Buns to stock up on fresh baked goods for the week and discover some new faves. Pro tip: the almond cake is to die for!

Beth’s Bakery Buns Facebook: @bethsbakerybuns
Beth’s Bakery Buns Instagram: @bethsbakerybuns
Mardi Gras King cake with purple, green, and gold sprinkles sitting on a cooling rack | King Cake by Beth's Bakery Buns Pensacola
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Photo: Beth’s Bakery Buns King Cake

Beverage Vendors at Palafox Market

8. Sweet Jackson Tea

I first stumbled on Leilani’s legendary Sweet Jackson Tea brand at The Eatery food truck park in Gulf Breeze. After that, I met her personally at the Shop Hop on Palafox in March and finally tried her sweet tea for the first time. Parker and I tried both the pineapple and lemon sweet tea flavors; it was the perfect refresher on a warm day. Leilani is just as sweet as her tea and very passionate about her products. Make sure to stop by to grab a bottle or two before exploring the rest of Palafox Market!

Glass bottled sweet tea sitting on a white and red checkered table cloth | Sweet Jackson Tea in Pensacola
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Sweet Jackson Tea flavors
Smiling woman standing behind table holding up glass bottled sweet tea | Sweet Jackson Tea in Pensacola
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Leilani at Shop Hop on Palafox
Sweet Jackson Tea Instagram: @sweetjacksontea

Art Vendors at Palafox Market

9. The Heirloom Indie

Jessica Monroe of Handcrafted Heirloom may be a one-woman show, but it’s clear she hasn’t let that stop her from creating a wildly popular jewelry-making business based in Pensacola! She creates and sells turquoise and white buffalo stone jewelry that’s both bohemian and western. Handcrafted Heirloom jewelry stones are sourced from the Southwest and from two mines in northern Mexico. Check out Jessica’s booth for a gorgeous handmade gift for a friend or for yourself!

The Heirloom Indie Instagram: @theheirloomindie
Emerald Valley Turquoise Ring on silver band by The Heirloom Indie in Pensacola
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Photo: Emerald Valley Turquoise Ring on silver band by The Heirloom Indie

10. Thorn + Thistle

The first time I came across Thorn + Thistle was at the December Gallery Night in downtown Pensacola! Later, I found out that Thorn + Thistle sets up shop at Palafox Market on Saturday’s as well. Founder Micaela offers flower preservation creations using her own flowers. She creates and sells floral wall decor, home decor (coasters, trays, ring holders), and decorated pots for indoor plants. She also sells various floral jewelry pieces like these gorgeous post earrings below!

Floral earrings by Thorn and Thistle
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Thorn + Thistle Earrings
Thorn + Thistle Instagram:  @thornandthistle.collective

Other Vendors at Palafox Market

11. Sophie’s Pupcake Pantry

Sophie’s Pupcake Pantry makes and sells homemade dog treats for your furry BFF. Sophie rotates her inventory between 15 different treat varieties, including decorated treats. If you’re lucky, you may catch some of her pet-themed crochet items for sale, including bowls, placemats, and coasters!

Sophie’s Pupcake Pantry Instagram: @sophies_pupcake_pantry
Plate of Doggy Cinnamon Rolls from Palafox Market Vendor Sophies Pupcake Pantry
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Photo: Doggy Cinnamon Rolls from Sophie’s Pupcake Pantry

There you have it—11 amazing women-owned vendors to look out for next time you visit Palafox Market! All in all, this is just a small fraction of the talented women who set up shop every weekend at the market. Got any more recommendations for me?! I’d love to hear about your favorite vendors in the comments!

To get a full picture of the the small business community in Pensacola, make sure to visit Palafox Market on a regular basis to see the new vendors who rotate in each week. And don’t forget to follow these ladies on social media to stay updated on their Palafox Market schedule! For info on other vendors at Palafox Market, hours of operation, parking, and more, check out my Guide to the Pensacola Farmers Market on Palafox Street.

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