Hi friend! I’m so glad you’re here. What began as a creative outlet has grown into a beauty, lifestyle, and travel blog that reflects the stories, lessons, and routines that shape my life and my business.

As the founder of By Sofia Brown—a marketing business offering done-for-you Pinterest, blogging, and email services for creative small business owners—this blog is one part of a bigger mission.

Under the By Sofia Brown umbrella, I also run my bridal beauty brand, Styled By Sofia, and this site, Lifestyled By Sofia. Everything I create is rooted in helping women live with intention, even when life moves quickly.

It Started With a Passport

During college, I studied abroad, visited eight countries, and met my husband on a service trip to Belize. We bought and fixed up a house in New Bern, NC in September 2020 to be close to his job and got married on January 1, 2021.

Since then, the trajectory of his career has proven that we’ll probably never be in one place for too long. We made another career-driven move to Northwest FL in June of 2022.

Now we’re focused on a mix of domestic and international travel, planning road trips and discovering the best food in Italy. I’m learning how to slow down and find comfort in the middle of constant transition.

Food Is My Love Language

In our home, food was connection. My dad, always a passionate home cook, passed that love down to me. I actually considered culinary school for a hot minute but chose to keep learning beside him and developing my own recipes.

Cooking has always grounded me, and it’s how I care for myself during busy seasons filled with travel or wedding weekends.

Beauty Was Always the Plan (Even When It Wasn’t)

Before I had a license or a business name, I was always “that friend”—the one styling friends for every dance, formal, wedding, and photoshoot. I was doing henna for family friends weddings’ before I even knew what I was doing. 😅

After studying fine art in high school and completing the majority of a college design studies minor, I’ve probably tried almost every art medium there is along the way. I always saw hair and makeup as just another creative outlet. But one day it became such a significant part of my life that I couldn’t ignore it.

In 2017, I turned that creative energy into a full-fledged bridal beauty business. Today, Styled By Sofia takes me across the country for on-location events.

For me, beauty has never been about trends or perfection. It’s about helping every woman feel like herself. That philosophy guides my work and inspires what I share on this beauty, lifestyle, and travel blog.

The Business Behind the Blog

I earned my degree in Business and Marketing from NC State and started my career writing blogs and emails at agencies. At one point, I was writing eight posts a month for a tire company. “Mind-numbing” is an understatement. But the fact that I could do it showed me just how much I love to write!

What You’ll Find Here

If you’re building a life that moves—whether for work, passion, or curiosity—this blog is for you. Here’s what I share:

• Beauty — Real-life routines and product picks that simplify your daily routine.
• Travel — Packing guides, planning tips, and destination inspiration.
• Lifestyle — Grounding habits, easy recipes, and gift guides for every occasion.
• Business — Stories and strategies from building a creative brand with heart.

My hope is that each post gives you something useful—something that helps you slow down, reconnect, or feel a little more seen.

Thank you so much for being here!